What is radio test and why is it relevant for a business name?
Radio test is a way to evaluate the ability to spell a name after hearing it. If a name passes the radio test, this means that a listener will likely understand it’s intended spelling.
"Best Sails" or "Best Sales" ? "Right back" or "Write back" ? "On Site" or "On Sight" ? You never know until you ask. Radio testing helps picking business names that are heard and understood.